A wedding dress is the most expensive women’s clothes and it is different from clothes we wear daily. Every wedding dress is different and can be mechanized produced fully for a slightly high-grade brand. The manual process of making a wedding dress is more complicated than other clothes, from designing the products, selecting materials, beads, making samples, to sewing beads and applique, everything is controlled manually. A great wedding dress is made by experts who have more than 3~5 years experience. The wedding dress factory is not a simple OEM and is different from the electronic factory we usually know, required for workers, and reliant on the product design. So you can’t simply compare the wedding dress factory with that electronic OEM factory.
The main factors that affect the price of the wedding dress are design cost, materials and labor cost. Due to these factors, it is difficult to reduce the design cost now, although we don’t know whether it would be the same later on. Do you know why China could be a big exporter of wedding dress? The main reason is because labor cost is much lower than Europe and USA. Just provide specific design drawings to the wedding dress factories in China, choose the material you want and all you have to do is wait for the finished products. Now, many wedding dress factories in China are following this process mode, but with the rising labor cost, this superiority is being more and more weak.
Some China clothing factories and electronic factories have moved to neighboring countries, such as Thailand, Vietnam and Indonesia. However, Suzhou and Guangzhou city which have the biggest production factories rarely see wedding dress factories moving out. Why? It is because of the distinctive wedding dress industry, as mentioned earlier, running a factory that produces wedding dresses is not a simple process. Wedding dress can be copied easily and some factories sell to bride-to-be directly through the cooperation with China trade companies. This means that there is no additional costs involved such as the brand maintenance and store rental, so the price from online shop is much more lower than other Europe and America brick and mortar stores and web shops.
In early 2016, the American Bridal and Prom Industry Association (ABPIA) sued hundreds of wedding dress companies in China and also blocked thousands of Chinese wedding dress websites. This is a big impact to Chinese wedding dress export industry. This event also blocked the imitation of the wedding dresses. Looking back, this is similar to China’s cottage mobile phones industry, but now Chinese XIAOMI and HUAWEI have become famous brands in the world. Whether or not the China wedding dress companies will come out with their own brands is still unclear. However, some powerful wedding dress factories have begun to upgrade their brand visualization, such as Jusere. This Suzhou based company, established in 2002, has its own design team and factory. In early April in Beijing, Jusere started its own wedding dress fashion show and it was reported all over the media. Will there be other factories that would organize their own fashion show? Only time will tell.